According to research, the global fashion industry is responsible for 10% of carbon gas emissions worldwide. Additionally, the fashion industry is the second-largest polluter of freshwater in the world, as textile dyeing and coloring leave residue in water bodies. These numbers are alarming and show the negative impact the fashion industry has on our planet. So start-ups and small-scale companies need to establish themselves as eco-friendly fashion brands by switching to sustainable practices.
This blog discusses starting a sustainable fashion brand and making the future of fashion more environmentally friendly.
Clothes and accessories from a sustainable fashion brand
CUSTOMIZE CLOTHES ON DEMAND
Do you know that mass-producing outfits every time you launch a clothing line is one of the biggest contributors to land pollution? Thousands of garments that aren’t sold or get outdated are dumped in landfills, which is a huge environmental concern. So now is the right time to switch to customized clothing manufacturing. Start-ups and fashion entrepreneurs who are looking for methods to make their brands more sustainable can invest in made-on-demand clothing.
In the past, customized clothes were only made for celebrities but the changes in the fashion world have made customized outfits a popular trend. Different technologies allow customers to select designs online, make changes in those designs, and order customized garments.
INVEST IN SUSTAINABLE PACKAGING
Besides spending a lot of water and other resources on clothes manufacturing, some fashion brands uses materials like plastic for packaging. In contrast, some brands use paper or other materials which can be recycled and reused, which is a good practice but is no longer sustainable enough.
So fashion brands need to invest in the ideal packaging type, which should be made from renewable materials. Additionally, the packaging needs to be structured in such a way that has no negative impact on the environment. The packaging material should also be reused and recycled. Additionally, when the time comes, this material needs to be decomposed using eco-friendly methods.
REUSE FABRIC WHENEVER POSSIBLE
One of the best ways to minimize your brand’s waste production is to reuse the fabric and other materials as much as possible. In the clothing industry, you might end up with clothes that no one purchases or outfits with different issues that you can’t sell.
