Blockchain has altered the scene for numerous firms all around the world. When businesses, including security, entertainment, finance, and several corporate organizations, started welcoming cryptocurrency some years ago, clothing manufacturers weren’t far behind.
We’re pretty sure you’ve seen Elon Musk or Paris Hilton endorsing this, but if you haven’t, blockchain is a collection of digital information-carrying blocks. These blocks contain transaction-related data, such as who is engaging in the transaction, the date, the time of the transaction, etc. Each block contains a unique data collection and is identifiable by a distinct “HASH” code.
To overcome several problems, garment manufacturers and the entire fashion industry must embrace blockchain. Here’s how blockchain is impacting the garment sector.
SUPPLY CHAIN TRANSFORMATION
Blockchain technology offers a decentralized, person-to-person system that connects all players in the value chain. This includes clothing manufacturers, design firms, raw material suppliers, transporters, retailers, customers, and others involved in the supply chain.
Since it’s not reliant on a single company, blockchain has eliminated all potential of failure by giving a more ethical supply chain. Transparency is being viewed differently by consumers and businesses. Over time, customers began to want openness; they like to discover the history of their garments.
As a result, businesses began to concentrate on decentralized design and manufacturing. Due to blockchain, companies began emphasizing sustainability and distribution network transparency to promote sales.
a brand positioning plan
MODERN PERSPECTIVE ON BRAND POSITIONING
With blockchain comes the transparency factor. Every garment manufacturer, retailer, and buyer needs transparency nowadays. Every individual involved with your brand is curious about your backstory.
We’re all aware that customers have the ability to either build or destroy a brand. Această transparență a permis mai multor companii de îmbrăcăminte să-și schimbe modelele de afaceri de la liniar la circular. Acum, își reduc în mod activ deșeurile și le elimină în mod corespunzător.
Industria modei îmbrățișează tehnologia pentru a crea îmbrăcăminte echipată cu senzori. Aici companiile se repoziționează ca jucători sustenabili, modificându-și modelul de afaceri.
NOUL ABC: Îmbrăcăminte, BLOCKCHAIN, CLIENT
Companiile de îmbrăcăminte iubesc blockchain-ul deoarece le permite să obțină rapid informații de la furnizorii de fibre, procesoare, producători, exportatori, și comercianții cu amănuntul. În plus, Datele blockchain privind materiile prime și procesele de producție pot fi utilizate pentru a monitoriza sustenabilitatea și legalitatea produselor.
