Blockchain has altered the scene for numerous firms all around the world. When businesses, including security, entertainment, finance, and several corporate organizations, started welcoming cryptocurrency some years ago, clothing manufacturers weren’t far behind.
We’re pretty sure you’ve seen Elon Musk or Paris Hilton endorsing this, but if you haven’t, blockchain is a collection of digital information-carrying blocks. These blocks contain transaction-related data, such as who is engaging in the transaction, the date, the time of the transaction, etc. Each block contains a unique data collection and is identifiable by a distinct “HASH” code.
To overcome several problems, garment manufacturers and the entire fashion industry must embrace blockchain. Here’s how blockchain is impacting the garment sector.
SUPPLY CHAIN TRANSFORMATION
Blockchain technology offers a decentralized, person-to-person system that connects all players in the value chain. This includes clothing manufacturers, design firms, raw material suppliers, transporters, retailers, customers, and others involved in the supply chain.
Since it’s not reliant on a single company, blockchain has eliminated all potential of failure by giving a more ethical supply chain. Transparency is being viewed differently by consumers and businesses. Over time, customers began to want openness; they like to discover the history of their garments.
As a result, businesses began to concentrate on decentralized design and manufacturing. Due to blockchain, companies began emphasizing sustainability and distribution network transparency to promote sales.
a brand positioning plan
MODERN PERSPECTIVE ON BRAND POSITIONING
With blockchain comes the transparency factor. Every garment manufacturer, retailer, and buyer needs transparency nowadays. Every individual involved with your brand is curious about your backstory.
We’re all aware that customers have the ability to either build or destroy a brand. 這種透明度使一些服裝公司能夠將他們的商業模式從線性轉變為循環. 現在, 他們積極減少浪費並妥善處理.
時裝業採用技術打造配備傳感器的服裝. 這是公司通過修改其商業模式將自己重新定位為可持續遊戲玩家的地方.
新ABC: 服飾, 區塊鏈, 顧客
服裝公司喜歡區塊鏈，因為它可以讓他們快速從纖維供應商那裡獲取信息, 處理器, 製作人, 出口商, 和零售商. 此外, 原材料和生產過程的區塊鏈數據可用於監控產品的可持續性和合法性.
